What does follow-up mean?
Follow-up may seem to be a boring topic for discussion, but in my personal, career and business experience, I have benefited immensely by making a simple follow-up call or sending a follow-up email or letter. One simple follow-up email has helped my clients achieve phenomenal results, generated thousands of dollars worth sales, and maintain good relationship.
The dictionary definition of Follow-up is “An activity that continues something that has already begun or that repeats something that has already been done.”
Here are the FIVE major ways an Entrepreneur can follow-up:
FIVE major ways an Entrepreneur can follow-up
1. Follow-up with his prospects to convert them to clients
2. Follow-up with his clients with a survey to assess the quality of service
3. Follow-up with his service providers like Virtual Assistants, Bookkeepers, Accountants, Business consultants for delivering prompt service
4. Follow-up with his buyers for payment of Invoices
5. Follow-up with his employees for reports/results/accomplishment of a task
Following up may seem a boring task, but let me assure you fortune is in follow up.
Why should you follow up?
Prospects: Sometimes the prospects may forget or they may be busy. By following up you are giving them an opportunity to revisit the chances becoming your client. Sometimes just a follow up phone call can lead you to sales worth thousands of dollars.
Clients: By following up your clients with a survey, you can get a true picture of your product, services and ideas for improvement.
Service Providers: A business owner can run his business efficiently and profitably only if his Service providers deliver services in time.
Buyers: Cash flow is the blood of a business. Hence if you offer credit to your buyers, you must follow up closely for prompt payment.
Employees: Employees are considered as human assets.Timely submission of reports/prompt completion tasks ensures increased productivity for the business owner.
How can you follow up?
Follow up can be done by an email, Instant messaging, text messages, letter, phone call or even a personal visit. There are automated systems that can make following up easy and effortless. You must always take steps to automate follow-up process.
When should you follow-up?
You must be persistent and not be a PEST. After the initial conversation, ask permission to follow-up after a specified period of time. People respect your follow-up and appreciate the gesture if done with permission. In my experience I have found following up within 2-7 days reasonable and rewarding.
Action Steps to Follow-up
Here are the two action steps you can take right now:
First LET GO of the thought of coming across as a pushy person by Following up and ALLOW yourself to feel that you are helping your prospects/clients/Service Providers/Buyers/employees move them to action.
Now that you have a good feeling about following up, identify two follow-up tasks and make that call/send an email right away.