When thinking of the best time of day or day of the week to send out your eNewsletters, and your email messages we try to pick times where our potential client is at the computer checking email, and that is not always easy. We have such a mobile society, with many people not sitting at their computers all day long.
The increase of Internet access via smart phone technology has increased exponentially over the last two years and this is something Internet marketers need to take into consideration when planning their content marketing strategy. If you’re not convinced yet, realize that with mobile content marketing you will have much more control over when and how your clients receive messages.
You can arrange specific lunch time messages, knowing that your clients are likely out to lunch, sending them a quick text message reminder to check out your new blog post, or the new product, or sale, is going to work a lot better than just hoping they come back to the office and wade through the 100 other eMarketing messages they received while out to lunch. Since most people keep their mobile device with them all the time you can engage your potential client on an entirely different level via their mobile device by sending them pointed text message questions via a social media app and create a conversation via mobile media.
Keeping the conversation going and truly engaging your potential clients with mobile content marketing is something very important for all Internet marketers to start taking advantage. Start thinking about ways in which you can add mobile content marketing to your content marketing strategy.