Prefer To Listen
Before reading this, I invite you to read the post “Do You Struggle With Creating Credibility As An Expert In Your Online Business? Put the Past into Perspective – and Words” and answer the questions mentioned therein.
Your answer to the last question “Why was the connection instant?‘ immediately determines what you need to attain credibility. If you answered that connection was instant because that particular research chemist is doing the job you want to do, you do need credentials such as doctorates and degrees.
If you answered about the Burmese cat owner, “her problem with Tipsy exactly described the weird situation I’m going through with Rollo right now” then you aren’t interested in her credentials: You want to know her solution – and you’re reassured that she experienced it with her own Burmese cat.
If you are trying to enter a field where certain professional organizations hold control, you need to show your readers that you are a member in good standing – and the more acknowledgement you have from that organization in the way of awards and accreditation, the more reassured your specific target market will feel.
So take your notepad and write down what type of “credentials” you need for your particular field:
• Personal experience
• Practical, working experience
If you are having trouble narrowing this down, I invite you to read the post “Do You Struggle With Creating Credibility As An Expert In Your Online Business? Certification and Credentials – Are they Necessary?”
If not, get ready to equip yourself with these.
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