One of the questions I get asked from my clients is “I want to use my talents to create my own Business. I get stuck in identifying my niche”
My answer to this based upon my own transitions and transformations and coaching is this
1. Identify all your intangible and tangible strengths. Put time to write it out. Work with a coach if you need to. Be brutally serious in identifying your Unique Brilliance.
2. Write down all the fears and frustration your prospects are facing. Write down their true desires.
3. Niche is the intersection of where your Unique Brilliance meets the prospect’s need to overcome his fears and frustration.