In my previous post I shared “Seven Tips To Make The Most Out Of Article Marketing”

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In my online business, I use Article Marketing as one of the several traffic generation strategies. I personally find this strategy to be rewarding my business with quality leads.

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“What is Article Marketing”

Article marketing is a simple and quite effective traffic generation strategy. The idea is to write articles and publish them on online article directories like ezinearticles.com, ehow.com, squiddo.com etc. The articles you publish will be on topics relevant to your niche business.

For example, if you have an internet business focused on coaching Entrepreneurs, then the articles you publish will all have something to do with coaching Entrepreneurs.

This is important because the people who are reading your articles are prospects. You want to provide them with information relevant to your website topic because they’re going to visit your website after they read your article. If your website is on a different topic then you have traffic coming to your site but it is traffic that is going to likely click away almost immediately. That doesn’t do you any good.In other words you must know the tactics to have the prospect click your website link to get more information about your business. (more…)