Do You Struggle With Creating Credibility As An Expert In Your Online Business-Follow Up

This is the last post about Creating Credibility as an expert.
I recommend you read the post “Do You Struggle With Creating Credibility As An Expert In Your Online Business-Reassurance“, before reading this post.

Finally, make sure you nurture, nourish and continue to build your reputation with your…
• Fans and followers
• Visitors and subscribers
• Customers and clients
That involves maintaining multiple online and offline platforms (e.g. social media, forums, guest speaking, workshops, and events).
It also involves planning, so there are no “gaps” in your web visibility.
It’s a real relationship so treat it like one. (Think of how this would go if your subscriber was a friend you regularly interacted with, in person.)

• Don’t bombard your subscribers or customers with new offers. Give them time to check out, use and think about your last one.
• Don’t “disappear” for weeks or months at a time – and then suddenly expect them to remember and care who you are.
• Provide tips, information, FAQs and answers to questions
• Keep them up to date on new changes or products in your field
• Understand where they are coming from – and what is changing in their lives too
Above all, be there and care. Even when “caring” simply means you are quietly but visibly providing those tips they’ve just realized they need for their latest project.
There’s really no substitute for confidence – and for focusing on your customer and her needs.

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Do You Struggle With Creating Credibility As An Expert In Your Online Business-Authenticity

If you want to build credibility, people have to feel that they can trust you absolutely. Speaking to them with your whole focus on them and their needs is only the first step in making sure this trust develop.
Here’s how you can develop it further:

1. Be Transparent
If you don’t know the answer to something, say so, simply and plainly: Then either promise to find out, giving a date you’ll do this by; or refer them to another industry peer who can help them.

2. Build your Reputation
People also need to know:
• What you stand for
• What they can count on you to provide
• What you can help them with
• What you won’t do
This means you need to know these things too – and live by them.

3. Learn to Listen
What makes someone trust another person? Many things: But high on the list is “feeling that the expert you’re talking to cares”.
Surprisingly, too many experts undermine themselves in this area by not actively listening. Instead, they’re too busy thinking of the perfect thing to say (and anticipating what the person they are talking to is trying to share). The result? The person talking to them feels cut off when the “expert” begins to talk over top of them, anxious to dispense his knowledge.
That person may feel unheard, belittled, “boring” or any other variety of negative emotions.
Really listen. Remember, you may have heard the identical question or problem five hundred times before, but it’s new to your questioner.
Real listening involves:
• Acknowledging
• Mirroring back
• Re-stating the person’s main point, if necessary, to ensure you’ve got it right
• Waiting till your questioner has finished speaking before offering your ideas
And while you’re busy being authentic, do make sure you use professional-quality profile photos on all your sites and social platforms (preferably versions of the same photo). Make sure your photo is current and updated regularly too: There’s nothing like letting your audience meet you in person and discover someone 90lbs. heavier and twenty-two years to that perfect profile photo to bewilder and disappoint your audience.
Know your mission. Know your values. And don’t be afraid to say “I don’t know – but I can find out…”

I value your input. You can do it in two ways.

1. Just scroll up and click comment button and share your thoughts.
2. If you liked this post feel free to click the “Share” button below and spread the message.