Do You Struggle With Creating Credibility As An Expert In Your Online Business-Reassurance

Prefer To Listen

In our previous posts, we covered about honest, current profile photos – and about using videos, so that people can see how you operate in “real time”.

There are other ways to provide reassurance – a big part of credibility building – to your target audience.
Let’s take a look at three of the easiest and most important ways to provide reassurance:

1. Delivery

To build credibility, deliver exactly what you promised and make sure it easily does exactly what you said it would. It really is as simple as that.
Don’t include nasty little surprises such as “you can only solve your big problem if you upgrade to my Big Ticket Product”. If you promised your Little Ticket Product would do A, B and C, then under no circumstances just give your customer A and B – and then force them to upgrade, to receive C!
If you provide upsells, make sure they are presented as options for people who want more.
And it’s always a grand thing if you provide more than they asked for, but it’s not strictly necessary as long as “what you promised” more than delights. In fact, avoid bombarding your customer with dozens or hundreds of other “bonuses” – particularly when these:
• Are not directly related to the product your customer bought
• Do not add to or enhance the product your customer bought
• Require individual sign-ups for each bonus
The problem with the latter condition is that your customer may not have time and/or may become slightly confused. Your original product may actually get lost in the dozens of sign up windows. Or your customer may become distracted and just decide to “close everything for later” – including the product they bought from you.
Better to include one or two absolutely relevant, knock-out


2. Testimonials, Referrals and Recommendations

One of the best ways to build credibility is to let others do it for you.
Make it easy for your customers or clients to recommend you.
Use calls to action. Ask for referrals. This becomes easy when you make asking for referrals…
• Part of your habits and patterns
• Part of your contracts or sales agreements
• Easy – by placing a “Tell others about this product” call to action over your share buttons
• Part of your literature and presentations
• Part of your website


3. Customer Service

You’ve made the sale: Now you need to focus on follow up and customer service. Nothing destroys easily-won, enthusiastic trust quite as completely as a big let-down after purchase.
We’ve already talked about making the product download and utilization/implementation processes easy for your clients – but make sure you provide them with multiple, efficient, easy options for customer service too.
That includes helping your client or customer to…
• Easily access your site
• Find information she needs to find – quickly
• See instantly how to contact you, should she need to
• Understand how you (or your representative) will respond – and know how long she will have to wait before her issue is resolved
Outsourcing your customer service to someone who specializes in fast service and turnaround is a sensible option if you are selling many units of product, or serving clients to your maximum limit.
But you need to also introduce your clients and customers to that representative – and let them know how to reach her, positioning her as your own expert. You need to help instill trust in your representative – to boost your own credibility.
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Happy Thanksgiving and my Gift to you!

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“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” William Arthur Ward

Thank YOU

As Thanksgiving Day is approaching, I take this opportunity to be thankful to you for giving me an opportunity to serve you either through one OR more of these:

1. Being a part of Elbee Services, LLC Ezine, as a subscriber/Reader.
2. Being a Participant of my Discovery Session.
3. Being a student of my 1 on 1 Coaching.
4. Being a Valuable Service Provider.
5. Being a Well wisher and sharing your comments and providing valuable Input.
6. Being member of Legalshield.
7. Being a part of Simpleology Project. http://smplg.com/m/205 http://smplg.com/m/327 http://smplg.com/m/340
8. Encouraging and inspiring me to learn songs in my own way (without being judgmental) and explore my singing skills. http://lalithasongs.blogspot.com
Happy Thanksgiving to you , your family, your employees, clients and Service Providers.

My Gift…

I would like to gift you two Special Reports that have impacted my clients/friends/women entrepreneur!

1. “21 Ideas to STOP wasting time and START, Grow, Engage and Monetize Facebook Groups” Get it here…> http://forms.aweber.com/form/66/678931766.htm

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You can claim either one or both!

With Best Wishes for you to attract Abundance and stay Safe!
Lalitha