Do You Struggle With Creating Credibility As An Expert In Your Online Business? Practical Experience

You don’t always need to have literally “walked the walk” – but if you haven’t done so, you do need to make sure that you:
• Thoroughly understand what you are sharing, selling or teaching – and that what you share is valid and valuable
• Provide well-researched, accurate facts, products and information your ideal paying client or customer can successfully use
The best way to be credible is to genuinely focus on serving your client or customer. Care about their problems. Find real solutions. And when you’ve found that solution, go back and re-think it again: Is there any way you can go a step further by:
• Making it better
• Making it simpler
When you value yourself and value your customer, it is much easier to provide the perfect solution – for everyone.
You will be paid what you deserve. Your reputation will grow as your customers and clients spread the word. Just remember this:
• The more practical experience you have in your chosen field, the more confident you’ll feel. The more confident you feel, the more confidence you will project
• The more practical experience you have in your chosen field, the less you will have to talk about yourself and the more others will positively talk about you (and recommend you)
But it would be naïve to think you can just sit back and all this wonderful buzz and credibility will happen. You need to promote yourself in the right places – and how much promotion depends on how well known you already are on the web, how much of a celebrity or expert you are known as in your field and how wide your reach is.
For example, if you were a household name in the dog world, like Cesar Milan, not only would you have a highly-professional, well-paid team to manage promotion and advertising, but you would be seen in every household across North America in your TV shows.
People would be able to see from your TV shows that your dog-training gets results and provides exceptional solutions.
You may not have a big budget or even a team (yet), but you can duplicate these strategies – and results – quite easily, using the following three suggestions:
1. Show – don’t tell
Is yours a tactile or physical skill? Create a video series and start sharing it.
Focus on the narrowest area of skill you most want to be known for – preferably something your competitors have not yet managed to successfully cover – and build your series around that.
For example, if you are a master weaver and your big product is a brand new type of loom targeted at serious craft weavers building up experience, create a video series on different types of looms. Each episode in your series should demonstrate a different loom type: For example…
• Episode One: Weaving on a Rigid Heddle Loom
• Episode Two: Weaving on a Back Strap Loom
• Episode Three: Weaving on a Tapestry Frame Loom
And so forth.
Finally, release a video demonstrating your brand new, original loom:
• Episode Six: The Murray Lightweight Portable Jack Loom
(That’s yours!)
It’s up to you to decide on the intervals between episode releases, but use the time between episodes to get the word out about your series and ask other weavers to share your links.
Do your best to make sure each episode:
• Identifies the most common glitch or problem people experience with whatever you’re demonstrating
• Shows them a ridiculously easy or logical way to solve this

Don’t overwhelm them with industry jargon or try to show off your knowledge – focus your attention one-hundred-and-ten per cent on helping them overcome and master their one big problem with whatever component you’re showing them.
Write posts about your videos, treating your written post content as a “teaser” and making sure your video is embedded in the post, so people don’t feel like they have to leave your site to view the video.
Take it one step further, and include actual screen shots from your video in your post, so that people can see instantly – at a glance – what they’re going to learn; just as super-affiliate, Lynn Terry, does with her video review on lighting…

5-Show dont tell

(Notice that videos perform one other valuable service in helping you establish visibility – the first step to credibility: People see your face in what feels like “real time”. They see your facial expressions they hear your tone of voice, the experience your confidence and mastery of your topic.
A video series is the next best thing to presenting courses and workshops in person – and it’s always available on YouTube, every time someone types in “jack looms” or “video lighting”.)
2. Ask and Share
Always make sure your social posts, podcasts, webinars and videos include calls to action, of course, but these should flow naturally from each piece of content – your calls to action should never feel like a sales blitz.
Now let’s take a look at how easily Lynn Terry includes calls to action:

6-Calls to action

Notice there is not one call to action, but several:
• A very obvious link to the product Lynn Terry wants the interested reader to check out and buy
• A social media call to action, asking readers to “Share the knowledge!”
• An incentive – “Get Free Tutorials Every Monday” – complete with another call to action within the text field telling the reader what to do. (“Enter your email address”)
• A customized call to action with the sign-up button. (Instead of the brain-numbing, overused “Submit”, she tells people to “Request” the tutorials – emphasizing that it is their privilege and choice to help themselves to more knowledge)
And Lynn Terry includes one more classy and very nice touch: She credits the person who brought the product to her attention, even giving her a backlink.
This is the way to make people feel important, included and acknowledged – and it’s something top experts never hesitate to do.
3. Stay Updated in your Field
If you want to be regarded as the go-to person and ultimate authority in your topic or field, make a commitment to staying on top of new developments and changes in your field.

Do You Struggle With Creating Credibility As An Expert In Your Online Business? Storytelling

The best way to create credibility lies in two simple actions:
• Think of your website as your “story”
• Live your story in social networks, media, YouTube videos, articles, guest spots and live venues

But there’s one key point here: Your story has to mirror your ideal customer or clients. Show her you totally understand her challenges and can provide what she has trouble providing.
In other words, both customers and clients have to be able to relate.

If you go back to our first exercise, where you thought of a professional that you connected with instantly after reading an article or a post on their website, that is most likely the reason – you found yourself saying: “It’s as if she was talking about me!” Or: “Yes! That’s EXACTLY what I’ve been trying to tell people I’m having trouble with!”

The best way to give your story credibility is to be real: Just tell it like it is.
Then edit out anything that doesn’t relate to your customers.
For example, they don’t need to know about your epiphany with bird-watching if your website is there to help them get into the best physical shape of your life – unless you tell your bird-watching story to demonstrate that unwittingly, as you were hiking miles of trails in search of the rare stomach-catcher warbler, you were toning your leg muscles and losing weight without thinking about it (relevance).
Here’s how to tell a great story – one that will resonate with your customer or client.
1. Find out their biggest concern, problem, desire or need
Don’t be hasty about this. Dig deep. Think about what you’re reading, hearing and what they are showing you.
For example, when a client says “I need someone to do my bookkeeping”, yes, he may mean it literally – but stop. Take the time to think about what is really underneath this comment. (Look for clues in other statements, complaints, questions – or just ask your client why!)
What they could really be saying is any of the following:
• “I hate bookkeeping. Mathematics makes me break out in hives.”
• “I can do it, but I don’t make money when I do my own books – I make it when I design a website.”
• “I feel frazzled and overwhelmed with my business.”
• “I need to keep in a creative-flow state of mind, and bookkeeping knocks me out of that.”
The really brilliant storytellers don’t just speak just to their clients’ visible problems: It’s when they tap into the hidden fear, desire or frustration underneath the surface – and address that hidden issue directly – that they create loyalty (and credibility).
2. Be yourself
Speak to your clients with your own voice. People who think they need to put on an “image” do exactly that – and people see through insincerity much quicker online than they used to, in the internet’s infancy.
When people read your articles or website posts, they should hear the same voice you use when you speak to them. In their minds, there should be no difference between reading what you’ve written and listening to your podcast.
3. Be ruthless
Not with your clients or customers: With your storytelling. If a sentence or paragraph doesn’t directly support, clarify, prove or reinforce your story’s main point or premise, kill it.
Cut out adjectives and adverbs too. Keep sentences short. (They’ll be easier for your readers to remember and accept.)
Avoid self-indulgence. Only tell an anecdote if it directly relates to your reader’s problem or need: If it elucidates the point your story is making.
Never tell anecdotes for the sake of “venting” or “sharing”: That’s what you do with your counsellor or coach, or your fellow mastermind group members – not with your clients or customers. The moment you vent or share, the story is all about you – not about your audience.
Reveal just enough to connect emotionally – just enough to use yourself as an example of your main point.
Focus on your client or customer.
4. Be repetitive.
Not like a broken record, but communicating in the way your audience has come to expect. Use templates to help create that repetitive consistency. Create regular, recurring features people can look forward to (and remember).
There’s a reason that little children love stories based on simple repetition.
Repetition means structure; and structure equals “safety”.
Safety equals credibility.
Even when you present wildly different theories or products, presenting them stamped with elements of repetition – your company colors, your logo, your price structure – helps to reassure those ready to take your exciting new step.
5. Be real.
So we’ve talked about repetition and consistency and safety for your audience. When it comes to you, however, be prepared to take risks. Reveal yourself if you want your customer to view you as a real person who actually does understand her life circumstances. If you sit comfortably, several stories above your customer, apparently having been perfect all your life, they will never relate to you (no matter how much they might envy you).
If they know you’ve had the same weaknesses, struggles, challenges and failures, it will mean much more to your customers when they see you now, having surpassed these. This is proof they can really do what you do; get to where you’re sitting.
That’s called “credibility” too – and it’s the most important sort: it’s emotional credibility.
It’s all about relevance. It’s not really about you (even if you’re positioning yourself as – we’ll use that archaic and outdated word – a guru): It’s only ever about your customer or client, and her particular journey.